Local SEO Services

Local SEO is the art of marketing your business locational-based queries. It’s the best way to rank in your service areas and let customers know you’re close by. This is increasingly important as more and more users search Google on a mobile device and are constantly on the move.

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Promote Your Business To Local Areas You Serve

Local SEO helps put your business on the map and let clients know where your based, and what areas you serve, so they know if you're right for them.

About Sovereign Marketing

Our team has a passion for digital marketing. We are constantly learning and expanding our digital knowledge so we can produce the best results for you.

Core Values

Transparency

Passion

Insightful

Accountable

What Can We Do For Your Business?

We will create and optimize location pages for each service area that you cover. We will ensure each page has its own unique content and structure to avoid any penalties. This will open up the ability to rank for many more local search queries.

In order to have a successful Local SEO campaign, it is imperative that your business has a Google My Business (GMB) account set up. This will not only help with the credibility of your business but can also be optimized heavily to drastically increase your chances of ranking in your local area.

Content marketing, as always, is an incredibly important aspect of any campaign. In this instance, we will utilize relevant content we publish to your site to rank for local service areas. This is actioned through the power of keywords and technical SEO.

Local SEO is simply search engine optimization on a smaller geotargeted scale. The process is not a perfect fit for every business but can be an incredibly powerful process to utilize when relevant. It quite literally adds your business to the map. This means that your taking advantage of the 80% of Google users that are searching for local businesses.

Through technical SEO we will add custom schema markup to your site. This helps Google understand where your business is located and what areas it serves, once again, enhancing the performance of your Local SEO

Another strong ranking signal when covering Local SEO is to acquire links from local business directories. We will use our experience to find and analyse high-quality listings to add your business to increase the trust and authority of your website. We will make sure all citations acquired are relevant and powerful, not just spammy.

It’s no secret that reviews have an impact on a business, but on top of influencing a buyers decision, it also has an effect on your sites’ ranking. Businesses with more unique and honest reviews will perform much better in the search engines. We will devise a campaign to acquire reviews for your business and embed and optimize them in the appropriate places.

You may not realise it, but every action a customer takes on your site is a step through your sales funnel. Naturally, your site needs to be designed in a way that will progress these visitors through your funnel and to the point of conversion, just like a real-life pitch.

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What are Local SEO Services?

Many users are often searching the web for these location based queries, such as “emergency in XYZ” or “plumber near me”. Optimizing your Local SEO will give you a much greater chance of acquiring these visitors if Google knows where you are and who you offer your services to.

Making use of Local SEO will put your business in front of relevant, quality customers that need exactly what your offering. You may be wondering why this is different from regular SEO
, and that’s a certainly valid question. Targeted a specific location or service area may narrow your audience but it does open your site up to rank for a whole new set of keywords and result packs. Think of it as adding a digital storefront to your business.

red and yellow bubble element
red and yellow bubble element

How Our Local SEO Services Work

Your Local SEO is determined from a number of factors including your business NAP, directory listings, Google My Business and a whole lot more. So when it comes to optimizing, it’s not a quick and easy process.

With our Local SEO services comes a long-term strategy to boost all ranking signals that impact geotargeted results. The strategy will include a plan of action to carry out the process in the most methodical and efficient way possible. We will increase your local authority and trust by conveying as much information to Google as we can. As we mentioned before, making use of this process is essentially providing your business with a digital storefront, and the more Google knows about your business and how it operates, the more chance you have or appearing to your local users.

What are the benefits?

The keyword research aspect of the process will be used to track any queries that could be relevant to your business. This is used so that your business can appear in the search results when someone conducts a location based search that we are targeting, such as “property developer London”. 

Once your business has been optimized for Local SEO, your website has the chance to start appearing in local packs and rich snippets. These are extra spaces that your business can appear in front of your customers aside from the traditional search results. Additionally, your presence on Google maps will also be increased. This is especially helpful if your main keywords have a large competition. It will give you the opportunity to appear in front of potential customers, even if you’re struggling to beat the competition. Not many businesses take advantage of such tactics thus making it easier for you to generate leads.

Local SEO for Brick and Mortar

It certainly does! We have had great success with many clients that don’t sell online at all. It’s a great process that can increase the presence of your physical store front, just as much as your digital one.

Service Areas

Local SEO services are incredibly powerful, and they aren’t necessarily only for businesses that sell online. It's about getting your site in front of visitors, no matter which of your service areas they are conducting the search from.

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Citation Building

We will provide your business with a citation and link building service to earn the trust of your local market. We will feature your business on local directories such as Yelp, TripAdvisor, Yahoo and any other directory that is relevant to your business. This will help convey authority and capitalize on the already strong flow of traffic on these sites.

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Trust

In addition to increasing the authority and local ranking of your business, having your business listed on these popular sites and directories will also show your visitors that you’re a company that they can trust; and these days, this plays a huge role in your ability to convert.

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Choose Your Plan

Basic

£49 Per Month
  • Citation Building
  • Basic Profile
  • Google My Business Setup
  • Basic Link Building
  • Keyword Research
  • Schema Markup
  • Technical SEO
  • On-Page SEO
  • Reputation Management
  • Google My Business Publishing
  • Citation Optimisation

Premium

£149 Per Month
  • Citation Building
  • Complete Profile
  • Google My Business Setup
  • Basic Link Building
  • Keyword Research
  • Schema Markup
  • Reputation Management
  • Technical SEO
  • Google My Business Publishing
  • On-Page SEO
  • Citation Optimisation

Enhance your Search Presence with our Local SEO Services

Our team has a passion for digital marketing. We are constantly learning and expanding our digital knowledge so we can produce the best results for you.

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