Google My Business
In order to have a successful Local SEO campaign, it is imperative that your business has a Google My Business (GMB) account set up. This will not only help with the credibility of your business but can also be optimized heavily to drastically increase your chances of ranking in your local area.
We will create and optimize location pages for each service area that you cover. We will ensure each page has its own unique content and structure to avoid any penalties. This will open up the ability to rank for many more local search queries.
Content marketing, as always, is an incredibly important aspect of any campaign. In this instance, we will utilize relevant content we publish to your site to rank for local service areas. This is actioned through the power of keywords and technical SEO.
Through technical SEO we will add custom schema markup to your site. This helps Google understand where your business is located and what areas it serves, once again, enhancing the performance of your Local SEO
Another strong ranking signal when covering Local SEO is to acquire links from local business directories. We will use our experience to find and analyse high-quality listings to add your business to increase the trust and authority of your website. We will make sure all citations acquired are relevant and powerful, not just spammy.
It’s no secret that reviews have an impact on a business, but on top of influencing a buyers decision, it also has an effect on your sites’ ranking. Businesses with more unique and honest reviews will perform much better in the search engines. We will devise a campaign to acquire reviews for your business and embed and optimize them in the appropriate places.