Your keywords are simply the words that best represent your site. They can be a mixture of words or short phrases that are used in a way so that your potential visitors can find you much easier.
When these keywords are properly implemented Googles algorithm will reward your site for it’s efforts. Having a accurately analysed keyword list will ensure people find your business through a wider variety of performed searches. And as you may be aware, when you use Google to search for a recipe, video or a myriad of other queries there are millions of results, so giving your business the ability to appear in multiple of these result queries will exponentially increase your chances of being found.
Our team will analyse your website to find the most relevant keywords. These will be the phrases that match your brand and sites content as closely as possible. The more relevant your keywords are to your site the more Google will match your content with that searchers query.
In addition to analysing which keywords and phrases best fit your content there are also a number of other things to consider, one of the most important being competition. The more competition you have for a keyword the higher the keyword difficulty will be, in other words it will be harder to rank your site, especially for some keywords such as “Cola drink” or “Women’s clothing” because your never going to rank higher than the giants who spend millions of £’s on advertising, no matter how good at SEO you are.
This is where our experts will analyse your competition and find the best keywords for YOUR business and it’s content.
After we have analysed the perfect keywords we will begin to strategize on how to implement them. Unfortunately for us SEO workers it isn’t as simple as “slapping” them on your website in any random order. As with everything in our industry, there’s a science to it.
Keywords will need to be added to your site in such a way that pleases the almighty search engine bots. This will most of the time require a restructure of any existing text on your website. Don’t worry, we will never change how your website looks or feels without your permission, we may just need to move some words around and replace them for a better outcome.
As we mentioned there are a huge number of aspects to consider when performing keyword analysis as well as the technical side of things. But our team will make sure this is done to the best of our abilities, after all, keyword analysis is the building foundation for your SEO.
If you would like to know more about the importance of keyword research you can always check out our blog.
In order to rank your website with relevant keywords a hefty amount of research will need to be conducted. We don’t get you rank 1 for a long-tail keyword with no actual worth just to stick in our report. Our research consists of finding search terms that have high value to your business and the possibility to rank on.
Part of the process that is known as keyword mapping is an important step to ranking. At this point we will analyse your entire site to establish the correct page for each keyword and phrase. This will help with search relevancy and ensure you are targeting visitors in the right stage of your funnel.
Once we have established the correct keywords for your website and implemented our tailored strategy, we will continue to track these keywords and their progress, this helps us analyse their value and tweak our process for maximum performance.
Keyword analysis allows us to find search terms that your business can rank and will provide high-quality traffic. Opposed to visitors that are useless and have no affect on the bottom line. This takes time and skill but always proves to be a valuable process.
Every search query has intent behind it, it’s our job to find out exactly what that intent is. By doing so, we can implement keywords and phrases that help guide a visitor through your funnel with maximum chance of conversion.