About Sovereign Marketing
We are continuously improving our digital knowledge to be able to provide greater quality strategies and incorporate new and actionable tactics.
What Can We Do For Your Business?
In order for us to construct a high-quality strategy, we will first need to analyse the current state of your website. We do this by performing an SEO audit. This will show us any technical errors such as meta data and web speed, amongst others.
It will also display your keywords and give us valuable insight in to your industry on a digital front. This results in a more accurate solution and allows us to capitalize on the opportunities we find. Everything we do is done with a plan in hand, there’s no wingin’ it.
Keyword research is vital to the success of your SEO efforts. The process will reveal what keywords your competitors are targeting and if they're are any better opportunities for us to work with. We will analyse metrics such as search volume, keyword difficulty, and cost-per-click to find the best terms suited to your business.
This research will then be incorporated into any content that is displayed on your site. Skipping the research stage could mean you’re targeting the wrong phrases, and if that's the case, your whole SEO will be nothing but a waste of time.
Content is one of the most important aspects of a website for SEO and non-SEO purposes alike. It provides us with the opportunity to incorporate your keywords and provide your site with unique and fresh content.
This often comes in the form of a blog; as this is the best way to offer your visitors great quality content and target new keywords at the same time. We also offer these content management services separately if you're in no need for the "whole package", so to speak.
Our technical SEO will involve a crawl analysis, page indexation, duplicated content, page speed, and much more. We will delve deep inside the technical aspects of your site, ensuring there are no errors that could harm your SEO or land you a penalty.
This is an essential part of staying on Googles good side. Technical SEO also consists of regular processes that are incorporated into any new content, such as structured data.
Depending on the nature of your business, you could greatly benefit from reaching out and making connections. In this case, we will take it upon ourselves to get in touch with influencers, journalists and bloggers to develop a relationship that would be beneficial to your brand; which can then be used to promote products, services, and acquire backlinks.
A beautifully designed website shows more to a customer than you would think. It’s a place to let the world know who you are and why they should choose you over the million other businesses out there.
It provides your business with a platform to share its core values and personality with its visitors. There’s nothing a person likes more than to know who they’re dealing with, so the more information you can put out there the better.
If your business has a USP (unique selling point) your entire site can be designed around that factor, ensuring you stand out from your SERP competitors.
Link building is one of the most influential factors to a site’s authority. It’s the process of acquiring links with conditioning factors from other websites to increase the level of trust and authority of your brand. For each business the process of backlinking differs, for some it may be acquiring a link from a publication, for others, building citations.
Local SEO is a technique used to grow your business in local results and map packs. Searchers who are looking for local businesses tend to do so with a locational query, such as "plumber near me", or "electrician London".
Incorporating local SEO into your strategy will enhance your ability to be found from said queries. The process is extremely powerful if done right, for businesses who have a brick and mortar and/or are targeting specific service areas, such as construction workers.
On-Page SEO improves your digital marketing efforts from the inside. It’s essential for search engines to correctly understand your site and provide improved accuracy on your targeted audience/keywords.
It provides Google with all the knowledge it requires to understand your business, and the more Google understands who you are and what you do, the better chance you have of ranking.
Competitor analysis is the foundation of any successful SEO service. It is used to determine who the experts are in your field, and why they are ranking so well. We can then use that information to better understand the industry space and introduce a strategy around it.
It's a process that can provide us with endless amounts of valuable data and needs to be carried out on every new piece of content and keyword we are targeting.
Sometimes things can go wrong; whether you've had previous work on your site or tried it yourself, this can unfortunately mean that your site is faced with a penalty. It is crucial that your website complies with search engine guidelines to avoid any algorithmic penalties and fix them before they hurt your rankings.
Why do I need SEO services?
Having SEO implementing on your website means you are more likely to capture high-quality leads. It’s no secret that almost anyone who conducts a search – including myself, is prone to clicking on one of the first 5 results. Now if the “potential customer” has found what they needed in the first 5 results they have no need to carry on, so what happens if your 30,000th? or 300th? or even 6th? you miss out on that sale.
Having a well-optimized site means you will never have that trouble again, being put at the top of the page ranks isn’t just for show, the more visitors your site has the more leads it generates, and so on. No matter your type or size of the business it benefits everyone to be at the top of the results. This is an essential marketing tool and needs to be utilised. See our blog for more.
What are the benefits of our SEO services?
Search engine optimization is an incredibly difficult skill to master, which is why done correctly, it will constantly reap the benefits.
In addition to greater visibility for your brand, SEO services also aspire to keep visitors on your site for as long as possible; without losing the ability to convert. With a carefully crafted funnel and design, your site will continuously turn cold leads in to warm ones, without them even knowing.
To put it simply; the people who actually find your business, are more likely to stay, leading to improved ROI and CTR. There are a plethora of benefits to our SEO services, but the bottom line is, well, your bottom line.
How Does SEO Work?
Using keywords and phrases
For example. If you were to own a cake store, naturally you would think you want to rank for “cakes”, right? but in fact, not necessarily. It’s very rare people would open up their search engine and search for the word “cakes”, maybe they’re looking for a recipe? or making looking to buy? or maybe just looking for inspiration? This is why it’s important to rank you for a number of keywords, so no matter what your customers type into Google, you appear on the results page as often as possible.
Complying with Google guidelines
Once we have completed a technical audit of your site we will also do the same with any content you may have. Again this step is completely up to you and we will make sure to contact you if need be.
Using content marketing
Having your relevant content for your user is extremely important for SEO as it enhances the understanding – as well as relating to any search queries your consumers may have. However, it’s not all about pleasing the user; completing content optimization also ensures the site is correctly understood by Google. Using specific words and phrases relating to your brand or topic will increase the search engine rankings; including things like your keywords. For example: if your business’s website was about selling camping equipment, having these words scattered strategically into content will maximize your visibility for those terms, apposed to talking about filing your tax returns.
Hear From Our Clients
Delighted with my new, swanky website designed and constructed by Sovereign Marketing Ltd. I didn't know where to start, and James turned my verbal ramblings into a professionally looking site. Even better, is that since the website was launched, my sales have started to fly in! Many thanks indeed.
Couldn't be happier with the results! I worked with James, who did us a great website and SEO services for my brand new business, helped it get off the ground running. Believe it or not, we're actually having to turn clients away.
Partner with our Digital Marketing Agency
Our team has a passion for digital marketing. We are constantly learning and expanding our digital knowledge so we can produce the best results for you.